There is a new Candian Anti Spam Law (CASL) with stiff penalties and a very high opt-in standard for electronic messaging to Canadians. Derek A. Lackey, President of the Direct Marketing Association of Canada explores what specific steps a marketer needs to take to be compliant while explaining many of the nuances of this new law. While compliance is different for every organizations, based on their own policies and procedures, there are certain elements requested by CRTC that should be included in all compliant programs.
The Appendix includes the text of the law as well as many of the critical enforcement communications from CRTC and the Office of the Privacy Commissioner.
Featuring The 5 Stages of CASL Compliance, Derek describes in great detail, what a compliance process looks like and how to go about it.
A must read if you are emailing Canadians with any commercial offer.